About Us - Ostendo

Our Story

Ostendo was founded with a simple mission: to provide operational businesses with software that actually works the way they do.

After years of watching companies struggle with complex, overpriced, inflexible ERP systems, we knew there had to be a better way.

Our story begins before Ostendo itself. We started as a consulting firm with a small development team, already focused on what mattered most: helping operational companies harness software, technology, and people to work smarter, not harder. When we launched Ostendo in 2006, we brought that same philosophy to life in software form. Nearly two decades later, our approach hasn't changed: listen to customers, solve real problems, and deliver software that makes operations more efficient.

Today, Ostendo powers manufacturing operations, distributors, service providers, and jobbing—from small businesses to multi-site enterprises—helping them compete and thrive in an increasingly complex global marketplace.

Our Values

The principles that guide everything we do

People make the difference

Having the right software matters. So does making use of available tools and continuously improving your processes. But real success? That comes down to the right people.

Innovation

The business environment is constantly evolving—and the pace of change has never been faster. Our role is to stay ahead of it. By combining human intelligence with AI, we continuously evolve our platform with new technologies and capabilities that solve real-world problems, not just chase trends.

Partnership

We view our customers and consultants as true partners. Together, we form a three-sided collaboration—your business, our software, and implementation expertise—working in unison to build solutions that deliver real results. Like a triangle, we're strongest when all three sides are aligned.

Leadership Team

Meet the people driving Ostendo's vision and growth

Jeff Keith

Founder & AI Architect

35 years in operational software development and business consulting. Previously involved in engineering, manufacturing and logistics roles.

Tom Keith

Solutions Architect

30 years in operational software development and working with anything technical. Brings real-world engineering, technical and coding experience.

Remaining Team Behind Ostendo - Built by Operators, Not Just Developers

Our team combines decades of engineering, operational, financial, and marketing expertise – earned from front-line roles, not computer science degrees. This real-world foundation, paired with our deep market knowledge and AI's exponential capabilities, lets us accelerate customer growth in ways pure software companies can't match. And the fact that Ostendo's original builders are still here? That's continuity you can't buy.